The Art & Business of Food Blogging

In early September Lauren Palmer was scrolling through Facebook and a familiar picture popped up on a friend’s feed. It was a picture of pastel macarons. Macarons she had purchased. They were sitting on one of her plates; on her dining room table; looking as gorgeous as they would had they come from Ladurée, Mad Macs or some other exquisite bakery–not the frozen section of Trader Joe’s where she had actually found them.

The picture-shot by her beloved friend and photographer, Patrizia Montanari, was promoting a class Patrizia would teach for Dallas Center for Photography called The Art and Business of Food Blogging. The Art and Business. Business. The title resonated with Lauren. We asked her to share her experience with us:

I’m not a food blogger per se. Well, not just a food blogger. My website, The Art of Living Beautifully, is an online lifeStyle hub where fashion, entertaining and yes food intertwine to inspire. This non-tech creative started a website in 2014 and has literally been tripping forward for 2 years, not knowing how to get there or even where she was going, but the determination to continue creating each week has outweighed the logic. The most difficult part though? Not knowing what I don’t know.

I signed up for the workshop where Patrizia would teach photography, Coryanne Ettiene owner of Ettiene Culinary Market would teach the business side of food blogging, and Rebecca White creator of A Pleasant Little Kitchen and foodie contributor for The Dallas Morning News would share her knowledge of the art of food styling.

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Photo Credit: Lauren Palmer

Five minutes till 9:00 I arrived at Ettiene Market with 10 other bloggers. I watched as they unloaded camera bags and lenses and sexy little MacBook Pros–I had shoved my tiny Olympus in my purse with a small notebook and my ancient laptop which weighs approximately 9 pounds. Class began on time in Coryanne’s market. It truly was the ideal setting to absorb foodie inspiration: French cup towels, cast iron pots with a golden hue, giant tea cups branded DARLING and SUGAR stacked in haphazard towers. It is rustic and honest and a home cook’s dreamy-est dream.

“I’m in the mood to receive a check for $6000 today” Coryanne said. I smiled. I liked her already. She began her segment by encouraging us to treat our blogs like a business, not just a hobby or creative outlet. Seek collaborators, fill in gaps, look for opportunities, reach out, do the work, diversify, be authentic, honest and open, take chances. Success doesn’t just happen for bloggers. We have to create it, look for it and be smart about it. She told me things I didn’t know, while reminding me of parts that I did, but had just forgotten.  Her knowledge was vast. Her experience, coveted. Her involvement in this workshop was priceless.

Patrizia took over after Coryanne and gave us a quick lesson on camera anatomy. Light, color, composition, story-telling–these are the components that make a great photograph, she told us in her lovely Italian accent. Also remember light is the other subject of the image. Be very aware of it and use it to your advantage. She was even able to demonstrate photo editing in Lightroom, all the while encouraging us to develop our eye and see our photographs differently.

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Photo Credit: Lauren Palmer

Market Street Supermarket graciously provided lunch for the attendees, which we could also use as subjects for practice. We spread out, ate and took a few shots before Rebecca White began her words on food styling–which for me was the most fun part of the day. I had no idea that photographs should be well thought out before hand, and that they should communicate your brand as well as show a particular food. It shouldn’t be just a picture of spaghetti. The picture of spaghetti should also tell what makes your blog unique: moody, colorful, glamorous, simple, kid-friendly etc…Rebecca had so many ideas and tips on how to create photographs that become your own personal thumbprint.

By the end of the day, I was overflowing with knowledge and fearful I would forget some of the precious wisdom I had just attained. I was also exhausted and starving. On my way to grab some Thai food take-out before heading home, I used what brain power I had left to process the day. The biggest takeaway I had was the simple reminder to seek help if you struggle somewhere. Look to places like Dallas Center for Photography for guidance. Take a class. Engage in a workshop and meet others who are in your same shoes. As bloggers and photographers our jobs can feel so lonely, so isolated. My day at Ettiene Market was a refreshing change to my typical island of one work day. Thank you DCP. Thank you to Coryanne and Rebecca. E grazie mille por la tua amicizia Patrizia.

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Lauren Palmer

www.theartoflivingbeautifully.net

Instagram: @theartoflivingbeautifully