Category: Past Workshops

The Art & Business of Food Blogging

In early September Lauren Palmer was scrolling through Facebook and a familiar picture popped up on a friend’s feed. It was a picture of pastel macarons. Macarons she had purchased. They were sitting on one of her plates; on her dining room table; looking as gorgeous as they would had they come from Ladurée, Mad Macs or some other exquisite bakery–not the frozen section of Trader Joe’s where she had actually found them.

The picture-shot by her beloved friend and photographer, Patrizia Montanari, was promoting a class Patrizia would teach for Dallas Center for Photography called The Art and Business of Food Blogging. The Art and Business. Business. The title resonated with Lauren. We asked her to share her experience with us:

I’m not a food blogger per se. Well, not just a food blogger. My website, The Art of Living Beautifully, is an online lifeStyle hub where fashion, entertaining and yes food intertwine to inspire. This non-tech creative started a website in 2014 and has literally been tripping forward for 2 years, not knowing how to get there or even where she was going, but the determination to continue creating each week has outweighed the logic. The most difficult part though? Not knowing what I don’t know.

I signed up for the workshop where Patrizia would teach photography, Coryanne Ettiene owner of Ettiene Culinary Market would teach the business side of food blogging, and Rebecca White creator of A Pleasant Little Kitchen and foodie contributor for The Dallas Morning News would share her knowledge of the art of food styling.

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Photo Credit: Lauren Palmer

Five minutes till 9:00 I arrived at Ettiene Market with 10 other bloggers. I watched as they unloaded camera bags and lenses and sexy little MacBook Pros–I had shoved my tiny Olympus in my purse with a small notebook and my ancient laptop which weighs approximately 9 pounds. Class began on time in Coryanne’s market. It truly was the ideal setting to absorb foodie inspiration: French cup towels, cast iron pots with a golden hue, giant tea cups branded DARLING and SUGAR stacked in haphazard towers. It is rustic and honest and a home cook’s dreamy-est dream.

“I’m in the mood to receive a check for $6000 today” Coryanne said. I smiled. I liked her already. She began her segment by encouraging us to treat our blogs like a business, not just a hobby or creative outlet. Seek collaborators, fill in gaps, look for opportunities, reach out, do the work, diversify, be authentic, honest and open, take chances. Success doesn’t just happen for bloggers. We have to create it, look for it and be smart about it. She told me things I didn’t know, while reminding me of parts that I did, but had just forgotten.  Her knowledge was vast. Her experience, coveted. Her involvement in this workshop was priceless.

Patrizia took over after Coryanne and gave us a quick lesson on camera anatomy. Light, color, composition, story-telling–these are the components that make a great photograph, she told us in her lovely Italian accent. Also remember light is the other subject of the image. Be very aware of it and use it to your advantage. She was even able to demonstrate photo editing in Lightroom, all the while encouraging us to develop our eye and see our photographs differently.

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Photo Credit: Lauren Palmer

Market Street Supermarket graciously provided lunch for the attendees, which we could also use as subjects for practice. We spread out, ate and took a few shots before Rebecca White began her words on food styling–which for me was the most fun part of the day. I had no idea that photographs should be well thought out before hand, and that they should communicate your brand as well as show a particular food. It shouldn’t be just a picture of spaghetti. The picture of spaghetti should also tell what makes your blog unique: moody, colorful, glamorous, simple, kid-friendly etc…Rebecca had so many ideas and tips on how to create photographs that become your own personal thumbprint.

By the end of the day, I was overflowing with knowledge and fearful I would forget some of the precious wisdom I had just attained. I was also exhausted and starving. On my way to grab some Thai food take-out before heading home, I used what brain power I had left to process the day. The biggest takeaway I had was the simple reminder to seek help if you struggle somewhere. Look to places like Dallas Center for Photography for guidance. Take a class. Engage in a workshop and meet others who are in your same shoes. As bloggers and photographers our jobs can feel so lonely, so isolated. My day at Ettiene Market was a refreshing change to my typical island of one work day. Thank you DCP. Thank you to Coryanne and Rebecca. E grazie mille por la tua amicizia Patrizia.

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Lauren Palmer

www.theartoflivingbeautifully.net

Instagram: @theartoflivingbeautifully

 

 

 

The Next Step: Working with Sam Abell

It’s been six months since the Sam Abell: Next Step workshop, but I can still hear Sam’s voice in my head repeating his mantra, “compose and wait.” I am the studio manager at DCP and I had the unique opportunity to learn from Sam both as a photography student and as a coordinator and I couldn’t be more thankful for the experience.

I have a suspicion that over the years Sam’s practice of composing and waiting has created a meditative energy around him. He lives in a flow and I could not help but be part of it while working with him. Even during the height of the stress of organizing the workshop, Sam stayed calm and kept me focused and grounded on the task at hand.

As we gathered in the studio on the first day, Sam steadily dissected each participant’s portfolio. He studied each photograph, meticulously pointing out what he liked about the image and what he might have done differently. It was eye-opening to hear how he would have composed the scene by slightly shifting to the right, or lining up with the window to give the subject more space and dignity. This was the whole concept of The Next Step. Refine. Take what you see and then edit out all of the unnecessary clutter. Then wait for the action.

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Over the next few days we took his lessons to heart. On our second day of shooting, we met on Jefferson Street in Oak Cliff and Sam challenged us to get behind the scenes. Our assignment was to shoot from the insider’s perspective. He meant this literally. Instead of shooting from the sidewalk, he wanted us to talk our way into one of the shops and get permission to photograph the inside of the stores. I was nervous. I glanced at the other participants and wondered if they felt the same anxiety. I then saw Jean, one of our quieter participants, take off across the street to an eye glass shop and knew that there was no reason to worry.

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The afternoon flew by and as the sun set the remaining photographers gathered on the sidewalk and exchanged stories. To my surprise, everyone had experienced success. Most shopkeepers had no problem opening their doors and letting us shoot. We had made an impression on Jefferson street and by the end of the day our group had become well known.

The week passed by quickly and I had the pleasure of watching Sam shoot several times. What I admired the most about him was his ability to connect to his subject almost instantly. He could walk up to a complete stranger and with one quick eye glance have their permission to take a photograph. I watched him pull up a chair next to the glass wall at a restaurant in Klyde Warren Park. He pressed his camera onto the glass and nodded to the waitstaff who were at a table inside rolling silverware. They obliged and after a few minutes forgot that he was taking photographs. After about 20 minutes, Sam stepped down off the chair and moved on. He mentioned repeatedly during the workshop that he did not get the shot he wanted.

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I later learned during his lecture at The Perot that this was a common occurrence for Sam. As we sat in the darkened theatre and listened to him recount how he took each image, I realized that his career was haunted by moments like the restaurant. For every truly amazing photograph he showed, there was an equally imperfect counterpart. Throughout the lecture, Sam shared his inner thoughts on each photograph revealing a life of determination, frustration and a passion for perfection.
Since the workshop, I have had the pleasure to stay in touch with many of the attendees. Earlier in the summer a few of us met up in downtown Fort Worth and put to use all of the skills Sam had taught us earlier this year.

I spent most of my time hopping from scene to scene, waiting for a few minutes and then moving on with an air of an exasperation, frustrated that what I hoped to capture hadn’t happened in the short time span I had allotted myself. This is why Sam is a master. He is a master of patience.

As I passed by a fountain I was intrigued by a little boy repeatedly running back and forth trying to chase the waterfall. Behind the fountain, a couple sat across from one another looking slightly bored – the perfect juxtaposition of childhood and adulthood. I raised my camera and patiently waited for the elements to align. Sam’s voice was in my head, “Compose. Wait.” Click.

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A group shot of the May 2014 Noel Kerns Workshop

A group shot of the March 2014 Noel Kerns Workshop